WHAT IF 22: CLASSIC TROPHIES

Another shop that we spoke to after speaking at a local traders association meeting.

We had never been in the shop before and it’s rather beautiful with lots of original features. I’d implore anyone living in Sydenham to pop in and have a look, it’s an absolute local treasure.

The outside doesn’t really do it justice. The shop front is nice with a traditional awning. It’s actually two shops in one.

Making the shop front calmer and making it feel like it’s been around a long time while acting as a frame for the window displays also makes the shop name stand out. For the trophy signage this would look great if gilt and engraved. The awning is a great opportunity to show that there are two shops in one, which is why it has the large ampersand.

So from purple to sophisticated shop with original features. What if…

UPDATE: you can read more feedback on the SYDENHAM TOWN FORUM.

WHAT IF NO 21: BARAKAH

We were approached by the owners of Barakah after giving a talk at a local traders group to look at their shop front.

We got one of their mailers through the door a long time ago and were seduced by it’s uncoated paper and smart black and orange livery. It felt quality, something rather different to the usual glossy, over complicated rubbish that falls through our letterbox. We kept the menu and when the food turned up we were pleased to note that the quality of the food matched the expectation.

It was some while later when we realised that the place we were ordering from was a 5 minute walk from our front door and looked nothing like any of the marketing material that they were sending out.

So the job here would be simple. Make their shop look like the brand they send out to thousands of homes in the area and make it reflect the surprisingly good quality food that they send out. So we have used their logo and colours.

A bit of black paint, a re-skinned light box in black and orange and some new window vinyls and black brick tiles to tidy up the stall risers can make a huge difference.

Before it looked tired and didn’t match their brand. But What If…

If you haven’t tried them, give them a go: http://www.barakah-se26.co.uk

UPDATE: you can read more feedback here on the SYDENHAM FORUM.

‘JILL’ POP UP SHOP

Saturday saw the launch of the pop up shops in Sydenham, Kirkdale and Forest Hill.

We have been helping with the design of the signage, all of which was done on a shoestring budget. The letters came to £145 fixed onto a marine ply backboard and then painted black. As will all shops, it has the number (it drives us mad when shops don’t do this!).

This is the ‘Jill’ hub (originally there were to be 3 ‘hubs’, we suggested they be called Tom, Dick & Harry, but when three became two they changed to Jack & Jill… with Jack further up the hill in Forest Hill).

This is the before:

This is the design visual:

This is the installed sign:

(there is still a bit of painting to do!)

There is a lot going on in Forest Hill and Sydenham at the moment. Check out www.see3.co.uk for more details.

The Jill sign was installed by Rushworth Carpentry

WHAT IF 19: EMPTY PUBS

This use to be a carpet shop.

Then, a number of years ago, it opened as the Pukka Bar, an upmarket indian restaurant. It had a refit that cost £250,000 but really opened in Sydenham about a year early before the gastro pub and cafes opened. It lasted 6 months (the place inside is vast). The interior refit is of a very high quality and remains. The pub that took over from the Pukka bar doesn’t.

We hope the interior will remain, but if the pub is going to be renovated or left, why leave it like this:

What if:

A simple printed hoarding. The door would be indicated by the dotted line.

Obviously this is a transferable design. Whoever is taking over the property can announce it on the stamp on the front of the box.

Have a look at the other What If’s on empty shops here:
WHAT IF 18
WHAT IF 17
WHAT IF 16

WHAT IF 18: EMPTY PUBS

Lots of people hated the gramatical error in the name of this pub. We found it rather charming. Which isn’t what can be said about the pub or the building which wasn’t the nicest place to be. Which may be one reason why it’s now closed.

But thats’ still no excuse to leave it in a state. It’s not making the building any more attractive.
It currently looks like this:

But What If:

Here is a close up.

If we get to do it we will work on it a little more and make it look like everyone is enjoying a drink.

This is a simple ‘street art project’, the wooden windows would be stencilled with the famous faces as if they are enjoying a drink in the bar.

More to come…

WHAT IF 17: EMPTY SHOPS

This is another idea for the empty buildings by Sydenham Station that currently look like this:

But what if:

The vending machines etc would be working which would add a bit of interaction to a building that hasn’t interacted with the public for years. The backboard would be made of planks, hidden doors could be made if access to the building is needed. The type is signwritten on the wood except the sign at the top which would be individually cut letters.

It could easily be adapted to other sites, to different types of shops and be a lot of fun.

See also the previous version

Trumpet Blowing

Image from Creative Commons on Wikipedia.

The What If Sydenham project has gained a fair amount of exposure around the world since we started it a few years ago. Aside from the Sydenham Forum where we have posted all of the What If Projects, it’s appeared all over the internet.

Here are a few links.
Aside from a mention on the Guardians website,
the project has also appeared here:

ARE SECURITY SHUTTERS THE WAY FORWARD?

In short, no. We don’t think they are.

Like everyone we have been shocked by the riots in London. Images of both young and old ripping shops apart have been shocking. Designed by Good People have many friends who own or live above shops. We can’t imagine the fear that shop owners must have had about their lively hoods and safety.

Today the government has announced that they are allowing shops to install security shutters and bypass planning regulations.

This will have a significant effect on our local high streets making them look like high security industrial estates at night and may be counter productive to the local economy.

In Sydenham the only shop that was looted (to our knowledge) was Cost Cutter. They had a security shutter.

It appears as if, across London, security shutters did very little to save shops from damage and looting. They were often just ripped from the side rails.

THE WAY WE WERE

From Lewisham Libraries archives

We love old pictures of high streets.

The shop fronts were well designed and looked like they belonged to the building. Most shops had awnings. Typography and signage was well designed and crafted by people who worked long apprenticeships to learn their trade. Often these people lived locally and this helped to give an area a particular look, a local distinction.

These days many shop fronts are installed without much thought to the building or the locality with the view that standing out, being different and shouting as loudly as possible is a good thing.

It isn’t.

If everyone shouts you can’t hear anything.

We think we have something to learn from the past. That doesn’t mean make something look old. We mean make something look well designed. Fit for the area. Make the area look distinctive in it’s own right rather than making it look like it could be from anywhere. High streets are a supermarket under many roofs. They should feel cohesive as a whole rather than individual shops fighting one another. They need to work together.

Designed by Good People started the What If Project a few years ago. It’s helped raise the profile of shop front design and we are embarking on our second actual makeover soon. Hopefully the next chapter is about to open. Hopefully there will be exciting times ahead. Hopefully we can make a difference.

Designedbygoodpeople.com

WHAT IF no 15: HOUSE OF LINENS

We popped into ‘House of Linens’ a little while ago to get a few bits and pieces (we are going eco and are now fixing old clothes and buying ‘vintage’) and met the very friendly owner. He was talking about Billings so we told them about the What if Sydenham Project.

He looked all excited and rushed us outside to look at this sign which he wants to redo. We have been really busy and the few times we have had chance to pop by we haven’t seen him in the store. So before we show them what we have come up with I thought it best to get some feedback on this.

So here goes:

What if:

OPTION 1a

More sophistcated colours, the ‘stitched’ logo is on a raised enamel panel (about £400) on a wooden background with Vinyl applied lettering in gloss to make them look as if they are hand painted. The security grill and door etc have been painted to match the sign.

We aren’t sure when the business started trading in Sydenham but it’s been here a long time and the owners wanted to communicate this, hence the ‘trading since ’92’.

OPTION 1b

Or we could add an awning and raise the sign above. The awning costs about £1300.

OPTION 2

The sign is based on a fabric swatch with the turned corner in a shocking pink to catch the eye. Again the design is retro with a twist and uses more sophisticated colours.

So which one feels the most like a small, family run, haberdashery that has been trading locally for many many years?

If you comment please say if you use House of Linens.

For more feedback visit the Sydenham Forum or VIrtual Norwood.

designedbygoodpeople.com

WHAT IF no14: FRESH & FRUITY

Fresh and Fruity are linked to Billings (What if No 13) as they are Amo’s parents. Infact without their help, and the help of Annabel and Tim from the Sydenham society Billings may never have happened.

Since then we have been incredibly busy and the What If Project has taken a back seat, despite lots of local businesses asking for their makeovers. Unfortunately we have to pay the bills as we fit these in when we can!

We have been promising this for a while, so I though I’d post it here, get some feedback before presenting onto them. It’s been a while in the making!

This is what the shop looks like now:

FRESH & FRUITY before

WHAT IF no8: OUR EMPTY SHOPS LOOKED LIKE THIS

Empty shops are a blight on any high street (although sales of window polish go up).

W.I.S. Thinks that owners of empty shops should be forced to ensure that they are presented in an acceptable way. It’s a great opportunity to have art displayed, local history, or as in the case of this ad, history AND an advertisement. Everyone seems to hate those triangular boards stuck above shops saying ‘shop to let’.

The old curtain shop currently looks like this:

SAD, DEPRESSING, BORING, UNLOVED

So how can we take something that is a blight on the high street and turn it into something positive?

What if it looked like this:

POSITIVE, PRETTIER, UNIQUE TO THE AREA

WHAT IF no7: LADY METROS BECOMES GIFT BOX

I don’t know much about this new store except it sells gifts. I guess most people know very little about it as it doesn’t have a sign. When the shutters are shut it doesn’t even look like it’s a business. This is what it currently looks like:

The shop without a face

I presume that once this was once one shop. I think it would be wise to live in harmony with Desire next door and make the sign one colour. Otherwise it’s a bit like those houses that try too hard to be different from their neighbours and you get a drainpipe painted in two different colours.

One other pet hate of mine are roller shutters that completely cover the front of the shop. They make high streets look like prisons. But you can turn a negative into an advantage by painting it.

So a shop without a sign becomes giftbox…

And how it could look

WHAT IF no6: KENTE COFFEE SHOP

Kente is a great little coffee shop in the high street. We are lucky that we now have a few good places to go (although I wish some were open late!).

When I posted the original Deli what if it caused quite a lot of debate which led to calls for Kente to change it’s sign.

This is what Kente looks like at the moment:

Kente before makeover.

It’s blue and yellow signage look more appropriate for estate agents sign that sits above the shop.

Look inside Kente and you will find old travel posters like these:

The lights inside have an art deco feel to them.

So I’ve picked up on some of these visual cues with the type. Colours are warm and inviting golds and reds on a roasted brown background which are colours more associated with coffee. Look at coffee packaging and a majority of it uses browns, blacks, reds and golds/yellows.

The sign would be better on wood rather than the shiny plastic background currently used.

Which could look something like this:

Stage 1

Colours are adjusted (background of sign is very dark ‘roasted brown’), logo is gold with deep rich red-ish brown type for kente. Type is adapted from some type on old travel posters, hand drawn bespoke for this, it’s not just a font!

WHAT IF no5: The HSBC became a Thai Restaurant

I don’t know about you, but I’m sick of seeing such a prominent building lay disused for so long.

I don’t know if its possible to open it as a food outlet. We have a few places to eat in the evening, but compared to some places it’ is a bit limited.

I love a good Thai, and generally I go to them in central London. The Thai restaurant near where I used to live in New Cross was incredibly busy, so what if this…

THE HSBC 2009

Becomes something like this…

One other thing, in the background you may notice the wall has an old advertising sign for Cobbs corner on it on the new picture. What if we could ‘recreate’ some of these old painted ad/murals around Sydenham for businesses past and/or present.

MORE FEEDBACK CAN BE FOUND ON THE SYDENHAM FORUM

WHAT IF no4: REGAL DOORS

Someone recently was asking about bike shops on the Sydenham Forum.

Cycling is on the increase and there are loads of cycle routes around here. Having been out on a bike recently I was amazed how many cyclists there are around here.

But Sydenham currently has no bike shop.

So what if…

The Empty Regal doors shop near Kent House road with it's unlovely sign.

Becomes

Apologies for the rough visual!

MORE FEEDBACK CAN BE FOUND HERE:

Designed by Good People

WHAT IF no3: MUSTI’S

The idea of these what if’s is to show what even a little bit of design can do. I set myself an hour max to do each one and will do one version at least with the same shop front.

So this is Musti’s turn.

I loved Musti’s.
I’m really looking forward to them reopening. But why oh why, as everyone calls it Musti’s, was the shop named the pound plus store? I always kept going in the wrong store!

So what if:

Musti's, as it is today.

Becomes

The new version, same shop frontage, just a bit of paint, new awning and sign.

The work on this includes painting the metal work and surround a really dark blue, a new awning and simple new signage on a flat painted (not plastic) wooden background. The shopfront is unchanged and I haven’t changed what is in the window display (they are still smoke damaged goods in the visual!).

One last thing, if the large sign was removed, I’m sure you would find the original signage underneath. With a little more investment and possibly new shopfront it could be really special and a real local treasure.

MORE FEEDBACK CAN BE FOUND HERE:

Designed by Good People

WHAT IF: no2 the chemists

Could the old Chemists one of the few remaining original shopfronts in Sydenham change from this:

Before

Into something like this:

A bit of photoshop and 35 minutes later

THIS HAS BEEN WIDELY DISCUSSED HERE AND IS NOW THE KENTE COFFEE SHOP WHICH IS EXCELLENT. THIS WILL BE ANOTHER WHAT IF:

Designed by Good People

WHAT IF: no1 the ‘nabourhood’ centre

This is my first ‘what if’.

I may do more if it’s well received and who knows, perhaps the council will take notice.

The Nabourhood centre (this is it’s current name,  I’m not renaming it for this, I know it’s an odd name and many people hate it!)

What if the Nabourhod centre (this is what it currently looks like)…

May 2009

…was painted and had a bit of TASTEFUL signage so people actually know what it is!. Is it that difficult or expensive to do? Some nice proper phone boxes would be nice in such a prominent location, remove the damaged and tired railings etc.

Costs between £2000-3500

And perhaps it’s worth changing the net curtains in the window. How about some fresh different coloured vertical blinds to bring a bit of colour to the high street?

Added blinds in different colours.