We were approached by the owners of Barakah after giving a talk at a local traders group to look at their shop front.


We got one of their mailers through the door a long time ago and were seduced by it’s uncoated paper and smart black and orange livery. It felt quality, something rather different to the usual glossy, over complicated rubbish that falls through our letterbox. We kept the menu and when the food turned up we were pleased to note that the quality of the food matched the expectation.

It was some while later when we realised that the place we were ordering from was a 5 minute walk from our front door and looked nothing like any of the marketing material that they were sending out.

So the job here would be simple. Make their shop look like the brand they send out to thousands of homes in the area and make it reflect the surprisingly good quality food that they send out. So we have used their logo and colours.

A bit of black paint, a re-skinned light box in black and orange and some new window vinyls and black brick tiles to tidy up the stall risers can make a huge difference.

Before it looked tired and didn’t match their brand. But What If…

If you haven’t tried them, give them a go: http://www.barakah-se26.co.uk

UPDATE: you can read more feedback here on the SYDENHAM FORUM.

2 Responses to “WHAT IF NO 21: BARAKAH”

  1. 1 Charlotte October 1, 2013 at 10:18 am

    I really like this place! Also agree it’d look better with a different font 🙂 I think this is my second favourite takeaway after Millennium Tandoori (they won the nation’s favourite takeaway competition so what can I say? haha! http://www.surreycomet.co.uk/leisure/food/10494137.print/)

  2. 2 Lee @ Designed By Good People February 19, 2014 at 12:12 pm

    Thanks Charlotte, they have now done the sign, although it’s not particularly good quality and they added a boast saying they are ‘exceptional cuisine’, which, although they are good, is an overstatement. I don’t believe anyone believes that.

    It’s a shame they changed some of the finer details of the design and it would have been nice to be told that they were doing it. But it’s good that they have done something and it’s an improvement on the previous sign. But it could have been so much better. Hopefully they will also do the tiles on the stall riser etc at a later date.

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