This is what the cinema currently looks (we took a few liberties by photoshopping out the cars and people walking by). It’s a very busy road.
BUT WHAT IF…
|I don’t know much about this new store except it sells gifts.
I guess most people know very little about it as it doesn’t have a sign. When the shutters are shut it doesn’t even look like it’s a business.
This is what it currently looks like:
I presume that once this was once one shop. I think it would be wise to live in harmony with Desire next door and make the sign one colour. Otherwise it’s a bit like those houses that try too hard to be different from their neighbours and you get a drainpipe painted in two different colours.
One other pet hate of mine are roller shutters that completely cover the front of the shop. They make high streets look like prisons. But you can turn a negative into an advantage by painting it.
So a shop without a sign becomes giftbox…
Kente is a great little coffee shop in the high street. We are lucky that we now have a few good places to go (although I wish some were open late!).
When I posted the original Deli what if it caused quite a lot of debate which led to calls for Kente to change it’s sign.
This is what Kente looks like at the moment:
It’s blue and yellow signage look more appropriate for estate agents sign that sits above the shop.
Look inside Kente and you will find old travel posters like these:
The lights inside have an art deco feel to them.
So I’ve picked up on some of these visual cues with the type. Colours are warm and inviting golds and reds on a roasted brown background which are colours more associated with coffee. Look at coffee packaging and a majority of it uses browns, blacks, reds and golds/yellows.
The sign would be better on wood rather than the shiny plastic background currently used.
Which could look something like this:
|Colours are adjusted (background of sign is very dark ‘roasted brown’), logo is gold with deep rich red-ish brown type for kente. Type is adapted from some type on old travel posters, hand drawn bespoke for this, it’s not just a font!
Continue reading ‘WHAT IF no6: KENTE COFFEE SHOP’