WHAT CAN HIGH STREETS LEARN FROM SHOPPING MALLS?

LEEDS MALL

High streets are important, both for community and for place. They help define an area as being more than a collection of homes, but over time many they have lost their way, and yet shopping malls wouldn’t be around today if it wasn’t for the high street.

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2 Responses to “WHAT CAN HIGH STREETS LEARN FROM SHOPPING MALLS?”


  1. 1 b r smith December 20, 2013 at 10:55 pm

    Shopping malls always have a couple of good quality coffee chains e.g. Starbucks, Cafe Nero. Let’s attract these, they ensure quality footfall

    • 2 Lee @ Designed By Good People February 6, 2014 at 11:31 am

      I don’t think Starbucks or Cafe Nero are good quality (Starbucks are worse, I’ve worked for them on their branding before and I’m not a fan). I’m against large brands making all our high streets look the same. There are many independents that are very good quality. I believe we need to support them. We won’t work with brands that aren’t eco friendly or ethical anyway (we turned down a bank identity for quite a lot of money for this reason). We used to do this in the past when we worked with brands like Unilever, Tesco, Sainsbury’s Starbucks, Coca Cola, Asda etc.

      I think you are confusing quality businesses with brands. Some high street brands are badly run. Many offer consistency which is low quality, but people buy into the brand. What we want to do is to bring what we have learnt working for these companies and help the businesses that deserve the help. Unfortunately, it’s very difficult to do as many small shops have a very odd idea of what is best for them. They think they are competing against the shop next to them for attention, but they aren’t. Put planning in the mix and it makes the job even more difficult, and sometimes impossible.

      We will approach this in a totally different way in the future, most of the shops in Sydenham, unfortunately, don’t have any vision and think their presentation is not important and a cost. It’s not a cost, it’s an investment. Trying to get this message across is very difficult.


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