Kente is a great little coffee shop in the high street. We are lucky that we now have a few good places to go (although I wish some were open late!).
When I posted the original Deli what if it caused quite a lot of debate which led to calls for Kente to change it’s sign.
This is what Kente looks like at the moment:
It’s blue and yellow signage look more appropriate for estate agents sign that sits above the shop.
Look inside Kente and you will find old travel posters like these:
The lights inside have an art deco feel to them.
So I’ve picked up on some of these visual cues with the type. Colours are warm and inviting golds and reds on a roasted brown background which are colours more associated with coffee. Look at coffee packaging and a majority of it uses browns, blacks, reds and golds/yellows.
The sign would be better on wood rather than the shiny plastic background currently used.
Which could look something like this:
|Colours are adjusted (background of sign is very dark ‘roasted brown’), logo is gold with deep rich red-ish brown type for kente. Type is adapted from some type on old travel posters, hand drawn bespoke for this, it’s not just a font!
The type works better like this and Kente is right, coffee house is much nicer than coffee shop! Luckily it just meant drawing a U, I had the other letters!
But the wooden frame sticks out too much, so I darkened it down a bit.
And finally the farrow and ball treatment to the surround to soften it from a harsh white (which will age better too).
The question is, is the image at the bottom of the post better than the image at the top of the post?
Feedback on this what if can be found here:
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